"Cheap isn't good for anyone," recalls Ranya of an axiom borrowed from a friend. "Not for the person making it because of low wages, not for the environment because of shortcuts, and not for the consumer because of poor quality and short lifespan. Making people understand is a lot of work, but change is slowly happening. I'm patient with people. It's a big process so you have to be. I'm happy if I've made one person think every day."